This promo video for Tapestry Fine, Carpet, Rug & Upholstery Cleaning, entitled: Wouldn’t You Rather Leave It to the Professional, was featured at a Film Festival.
We did not want a typical self-promotion spot, so we decided on something short and sweet. Cute, hey? At least she is pre-vacuuming, which is more than what most so-called professional carpet cleaners can say!
Learn from the Little Girl in the Pink Dress
Speaking of vacuuming, why is it so important? Clever transition, right? The Carpet and Rug Institute explains that one of the most important questions to ask before hiring a professional carpet cleaner is: Do you vacuum before deep cleaning the carpet? The CRI adds: The answer should be yes. Professional carpet cleaners always pre-vacuum the carpet before wetting it. How many carpet cleaners pre-vacuum? Almost none. We will get back to that in a minute. But that could be why many feel it is not worth getting their carpets professionally cleaned. If a professional does not show up and do a professional job, then why bother?
Wait a Minute, Does Pre-Vacuuming Really Make a Difference?
Yes, it does. Vacuuming before wet cleaning makes a big difference in the result. The Carpet and Rug Institute uses technology from NASA (no, I am not kidding, they do!) to prove this. But really, you do not need to be a rocket scientist to understand why this is so. As soon as you add moisture, dry soil turns to mud. Gravity pulls that mud into the backing. After cleaning, that mud wicks back up to the surface. That is why your carpet will look dingy after a few weeks. The longer the carpet takes to dry, the greater the chance dirty water will wick to the surface.
Even if the customer pre-vacuumed right before we arrived, we still need to vacuum. It is the essential first step in professional cleaning. Vacuuming is the best way to remove dry soil and particulates. We use a Carpet and Rug Institute Seal of Approval commercial-grade, 2-motor vacuum with dual HEPA filtration. It removes more soil and does not expel dust and particulates back into the environment. Customers are surprised when they see a whole vacuum bag full of soil that I get out of their freshly vacuumed carpet. Some situations require cylindrical brush machines to remove embedded soil.
Do Not Learn From Hack Carpet Cleaners
Back to the question: How many carpet cleaners pre-vacuum? Almost none. Did you know that most carpet cleaners do not carry a vacuum on their trucks? We call them “hacks” or “splash-and-dash” cleaners. They will be long gone before I finish vacuuming and begin wet cleaning. Yep, they are laughing all the way to the bank at your expense. For an entertaining explanation of why most carpet cleaners and other service providers are so bad, see our article: The One-Eyed Carpet Cleaner is King.
What’s the Best Vacuum Cleaner?
I often get asked what the best vacuum to purchase is. The answer is simple. The best vacuum is the one you will use. Regular vacuuming is far better than infrequent vacuuming with a vacuum that is too heavy or hard to use.
So, what about you? Wouldn’t you rather leave it to the professional? If you are looking for professional carpet cleaning in Victoria, BC, please reach out and see how Tapestry can help.
