Are you searching for the best carpet cleaning? Well, that’s not the right question. You should be asking: What’s the best carpet cleaning for me?
Beauty is in the eye of the beholder. This Irish proverb means that people can have differing opinions on what is beautiful. In other words, beauty can be subjective. Margaret Wolfe Hungerford coined the phrase beauty is in the eye of the beholder in her novel Molly Bawn, published in 1878. What does this have to do with searching for the best carpet cleaning?
The Best Carpet Cleaning Is Subjective
The best carpet cleaning is subjective. What is the best restaurant? What is the best car? The answers are subjective. The right question is, who offers the best carpet cleaning for you? What is important to you? What are your expectations? What are your needs?
Do you want the same-day carpet cleaning which limits choice?
Do you want the lowest price or cheap carpet cleaning?
Do you want a large company that sends high turnover, low-paid employees who survive on up-selling, or would you rather deal with an owner-operator?
Do you want professional carpet cleaning, or would rather roll the dice and hope for the best?
Do you want to do some price shopping, haggle over the price, or would you rather have simple all-inclusive flat-rate pricing and super easy online booking?
Do you want safe ultra-green carpet cleaning for your family and pets (after all, they are family too) or, is that not a priority?
There is nothing wrong with choosing McDonald’s if you want something cheap and quick. However, you need to understand that there will be trade-offs. When you choose McDonald’s, you naturally lower your expectations. You do not expect dine-in table service. This principle applies even more so when it comes to the best carpet cleaning. Why? Because carpet cleaning is a service. As you can see in the featured image, customer service varies widely. The higher level of service, the longer it takes. That is why you will see varying prices in your market.
We have all seen the signs posted illegally on the side of the road, “For same Day Carpet Cleaning Call…” People must be calling them, or they wouldn’t keep putting up those signs. The person that calls them might think they have found the best carpet cleaning. It fills their needs and expectations. Nothing wrong with that. Except they probably won’t be in business for very long.
Stop the Insanity
When I get asked why my prices are more than the last cleaner, I always ask, why not call them again? The answer is always one of two things. They are no longer in business (big surprise), or they were not satisfied with the results. Hmm, I wonder why? They say: Insanity is doing the same thing over and over and expecting different results. You can’t walk into McDonald’s and demand a steak and wine candle light dinner for two. Nor can you walk into a fine dining restaurant and ask for McDonald’s. Who would do that? Yet, that is what we carpet cleaners get asked all the time.
That’s why at Tapestry Fine Carpet, Rug & Upholstery Cleaning, we offer simple all-inclusive flat-rate pricing and super-easy online booking. We started that over 15 years ago! Our peers said we were crazy. Doing business that way leaves money on the table. Yep, that’s why we do it. We love our small portfolio of customers and we do not want to nickel and dime them. We take pride in ‘leaving money on the table.’ That way, they can still go to McDonald’s for a steak.